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Deeper Blue enters India with CIMGlobal

Deeper Blue has inked a deal with Indian agency CIMGlobal to form Deeper Blue Asia (DBA).

The partnership will mark the UK-based live communications agency\'s entry into the Asian market when DBA opens its doors for business later in 2014 in Bangalore.

“We are delighted to be operating in Asia now, forming a strong partnership with such a well-respected agency group,” said Deeper Blue\'s co-founder Jeremy Garbett.

“We think it’s particularly important to have a strong, professional regional alliance in place when undertaking any new agency introduction, and CIMGlobal have an excellent reputation in their own sector.”

CIMGlobal specialises in association management across the wider Asian region, as well as an increasing number of trade events in Europe and the Americas.

CIMGlobal founder and CEO Prasant Saha added: “We are thrilled to collaborate with Deeper Blue’s first step into Asia. The founders, Jeremy and Laurence, are both highly experienced and as agency principals want to be on the front-line themselves with their teams, which is really refreshing.

\"DBA offers their clients proven world-class creative thinking with a powerful blend of talented regional delivery skillsets - and I have to say DBA\'s introduction is causing already strong interest in the communications marketplace in this region.”

Deeper Blue, which was established in 2009, was recently recognised by The Sunday Times Hiscox Tech Track 100 league table as one of the UK’s top 100 privately owned companies with the fastest growth over the past three years.

Laurence Croneen, who co-founded the agency with Garbett, added: “We find that our simple clear approach is working brilliantly in our European market and we firmly believe that this process - our ‘deeper blue-print’ - will help support and deliver real value for both existing and new brands in this important Asian region.”

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