MICE Middle East Websites

Dubai’s Burj Al Arab wins global award for Best Social Media Presence

Burj Al Arab Jumeirah, the World\'s Most Luxurious Hotel, has been awarded the global title \'Best Social Media Presence by an Individual Hotel, Property or Resort\' by Skift, the world\'s largest travel intelligence and marketing platform.

 

During the seven month judging period from 1 January 2014 to 31 July 2014, Burj Al Arab achieved record engagement figures with more than six million likes, comments, shares and views across Facebook, YouTube, Instagram and Twitter.

 

Initiatives highlighted by Skift included hosting the #WorldsUltimateInstameet with the world’s largest Instagram travel account @BeautifulDestinations. The Instameet was attended by ten of the world’s most influential social identities who share a combined audience of more than 18 million. The event generated more than 25,000 comments and 3.2 million likes from supporters around the world.

 

The hotel also committed to a yearlong partnership with #MyDubai, a campaign initiated by the Crown Prince of Dubai, HH Sheikh Hamdan. The initiative invites residents and visitors to hashtag their social media images #MyDubai to create ‘the world’s first autobiography of a city’. On the last Thursday of each month, the five best images are projected onto Burj Al Arab’s iconic sail.

 

Burj Al Arab’s social strategy targeted key social media influencers and high net-worth individuals to engage with both the local community and with current and potential customers.

 

Jumeirah Group Spokesperson, Piers Schreiber said: \"We are delighted that Burj Al Arab Jumeirah has received the Best Social Media Presence for Hotels award from Skift. As the hotel is one of the most talked about and certainly the most photographed in the world, social media is the most natural platform for it to communicate with its many fans; and as the flagship hotel of Jumeirah Group it has pioneered the use especially of Instagram and YouTube in both building brand awareness and entertaining its followers across the globe. This award is a fitting testament to the creative passion of our marketing team at Burj Al Arab Jumeirah.\"

 

The inaugural Skifties awards recognise and award travel brands that excelled against peers in 2014 with judging based on the marriage between value data and editorial context.

 

Announcing the winners, Skift said: “To us, acquisition of users was not enough to make a brand stand out, it was about how their content engaged the community, and how present and genuine the brands were in their attempt to inspire and convert their audience.”

 

Other Skifties award winners included TripAdvisor for Best Branded Facebook Account and Lonely Planet for Best Branded Instagram Account.

 

 

Back to Home Page

Being a hotelier has just become much more rewarding. Four Points by Sheraton Bur Dubai invites hoteliers to put aside their well-ironed uniforms and let their hair down at the hotel’s participating outlets, enjoying a 35% discounmore
Etihad Airways has been honoured by readers of Condé Nast Traveller India as their favourite international airline for the second consecutive year.more
Sharjah Government Media Bureau, January 10, 2018 – The Sharjah Government Media Bureau (SGMB) and General Directorate of Sharjah Police signed a Memorandum of Understanding (MoU) on Wednesday at Al Majaz Amphitheatre in Sharjah amore
Enigma, the much talked about restaurant at Palazzo Versace Dubai has launched a new chapter – Taste of Persia – curated by the hotel’s Executive Chef Mansour Memarian. Persian culinary tradition is reinterpreted at Enigma with thmore
Tourist numbers to Oman increased by 15% during first 10 months of 2016 increasing to over 2.5 million with a raft of new developments expected to be awarded in the next decade Oman’s real estate market set to receive a boost as more
Lava Beach Club, the UAE’s newest destination beach facility is now open and welcoming guests. more
Council preparing for further enhancement in competitiveness of Dubai maritime sectormore
Six Senses Zighy Bay has sustainability as strong component of its DNA, and in its role as an eco-advocate, the resort has purchased its own fleet of seven of Nissan’s Pathfinder SV 4WD Hybrid vehicles, which will transport guestsmore
NoLu’s adds a distinct flair to Al Seef Resort & Spa’s roster of sumptuous dining venues as it represents the beauty of home-made cuisines crafted with a healthy twist.more
Set your fitness goals for 2018 and enroll on a special membership offer for women at Mafraq Hotel. Indulge in fresh concepts tailored to keep you fit and healthy throughout the New Year with a series of personalized wellness expemore
Travel Shop Turkey
IT&CM China 2018
Travelodge Hotels (Thailand)
Advertise with us
Discover Armenia With Princess Maneh Tours
Welcome to Movenpick Hotels & Resorts in Jordan where you can enjoy comfort, sophistication and value.
Asean Tourism Forum (ATF2018) Thailand
Maximus BD Tours & Travels - Bangladesh.
Dusit Thani Bangkok
My account at TripAdvisor
International Media Fam Trip (IMFT2017) Thailand.
......Royal Cliff Hotels Group...... Pattaya - Thailand...
Best Western Plus Wanda Grand Hotel - Bangkok
Tal Al Rumman Farm , Jerash - Jordan
Pattana Golf Club and Resort Thailand
Middle East Adventures & Consultants - Qatar .. www.365adventures.me
Wadi Rum Promotion, Contact Mr. Omar Awad, E-mail: omar_awad _84@yahoo.com, Tel:+ 962 7 99373805
Royal Cliff Hotels Group... Pataya - Thailand

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email