MICE Middle East Websites

"I Hate Thailand" is TAT's latest viral sensation depicting renowned Thai hospitality

The Tourism Authority of Thailand (TAT) is pleased to announce the tremendous success of its first “unbranding” viral video marketing, which has attracted over one million views within three days after it was released via YouTube on 18 November.

 

Mr. Thawatchai Arunyik, the Governor of TAT said, “There’s been much hype and speculation following the release of the ‘I Hate Thailand’ video, which has been produced based on a research that an ‘unbranding’ advertisement would tend to receive more interest than a conventional branding commercial. The intention of this video is solely to depict the renowned Thai hospitality, demonstrating that Thais are ready to be a good host and offer a helping hand to tourists who need help.”

 

The ‘I Hate Thailand’ video is a romantic-comedy short film about a tourist named ‘James’ who planned to visit Thailand for a week. James later lost his bag along with his valuable belongings. Then the script saw James got rescued by a local girl and later recovered his processions through the help of other villagers. The film concluded with James saying that he was wrong when he said he hated Thailand when he did not know the country well enough. He ended up staying two years in Thailand.

 

As of 24 November, the video has attracted nearly 1.3 million views and over 19,000 likes on YouTube, and has become a popular sensation through social media sharing.

 

Mr. Thawatchai said, “This video is intended for both domestic and international tourists. For the domestic market, the intention is to remind and educate the Thai people to always be a good host and not to take advantage of tourists, but to offer help to tourists when they need it. For the international market, we would like to convey that beyond the beauty of the Thai beaches – one of the main tourist attractions – Thai people are very kind and ready to be a good host to all tourists.”

Back to Home Page

Dusit International, one of Thailand’s foremost hotel and property development companies, has appointed Mr Benjamin Perera as Hotel Manager of Dusit Princess Srinakarin Bangkok.more
Cheval Blanc Randheli, an intimate and contemporary haven on the unspoiled Noonu Atoll, offers guests a wide selection of fine dining. The Maison presents ultimate indulgence with culinary vibrancy in all five restaurants. Frmore
The medical tourism market in Thailand is ‘in the pink’, with global industry revenues forecast to gain strength over time and hit USD 3 trillion by 2025 according to a 2016 VISA and Oxford Economics report.more
Seychelles has banned plastic straws from this exclusive private-island destination, known for its pristine natural environment and progressive conservation initiatives. In taking its first steps towards becoming a completely plasmore
Best Western® Hotels & Resorts is celebrating after 17 of its properties in Asia (Southeast Asia & and Japan) achieved the 2018 TripAdvisor Certificate of Excellence.more
Company prepares to debut its brands in new and emerging markets. Aims to have double the number of rooms in operation by 2021more
Dusit International, one of Thailand’s foremost hotel and property development companies, has officially made its Vietnam debut with the opening of Dusit Princess Moonrise Beach Resort on the country’s largest island, Phu Quoc.more
In the International Congress and Convention Association (ICCA) Country and City Rankings 2017 Report, Thailand has claimed the top spot in ASEAN for the third consecutive years. more
Joining on 11th June 2018, Ramzy will be based at the company’s Asia Pacific headquarters in Singapore. He will also be a member of the Asia Pacific executive committee. In this key role, he will oversee all aspects of the group’smore
Best Western Hotels & Resorts has launched its new Summer Promotion, offering a Best Western Travel Card® to its loyal guests all across Asia. more
Urban Beauty - Thailand
ITE HCMC 2018, Vietnam
CEMS Beijing International Travel Mart 2018
Chengdu International Tourism Expo 2018
Huvafen Fushi, Maldives, For Honeymooners..
Zaatarah & Co. Travel Agency - Jordan.
Honeymoon In Spain By Spain Top.
Casa de Campo, For Honeymooners..
Hard Rock Hotel & Casino Punta Cana, For Honeymooners..
Travel Armenia - For Honeymooners.
Caribbean Tourism Organization, For Honeymooners.
Meydan Hotels and Hospitality, Dubai - For Honeymooners.
Travel Connection Maldives For Honeymooners.
Dominican Republic Tourism For Honeymooners.
Hilton Munich Park, Hilton Munich City and Hilton Nuremberg, Sellers at The Honeymoon Workshop and Dinner 21st April, Dubai - UAE
Gili Lankanfushi, Maldives, For Honeymooners.
Spiceland Holidays - India, For Honeymooners.
...Caldana Tour Operator - Italy, For Honeymooners.
Bali & Beyond Travel Fair - BBTF2018.

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email