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Swaziland Tourism Authority appoints local experts Lloyd Orr Communications

Lloyd Orr Communications is pleased to announce that it has been awarded the account for The Swaziland Tourism Authority (STA) with the primary objective of assisting in raising the profile of Swaziland as a destination of choice for South Africans to visit for leisure or business purposes.

Lloyd Orr is a dynamic boutique communications agency specialising in the travel and tourism industry and they have a successful history when it comes to increasing visitor numbers for the destinations they represent.

Mr Eric Maseko, CEO of STA said, “We are delighted to be working with Wendie White and her team at Lloyd Orr. They have the expertise we need in order to establish a footprint in the minds of the trade and consumer in South Africa. Swaziland has so much to offer and it is right on the doorstep of most South Africans. Our aim is to welcome many more of our neighbours into our nation and to showcase to them all the experiences we have on offer that we know will appeal to visitor from the republic.”

Echoing Maseko\'s statement, Managing Director of Lloyd Orr, Wendie White said, “We are delighted that the STA has put their faith in us to deliver some growth in visitor numbers to their beautiful country. There is so much untapped potential that we are just eager to reveal to our target markets and we are excited about getting started with some fruitful campaigns. We are already on a recruitment drive to ensure we assemble the best personnel possible to complement our existing talented team and we look forward to realising some great results for this new account.”

Lloyd Orr as part of the STA team will be soon be launching their strategy focusing on the key identified attractions and facilities that align with customer preference and demand when visiting a regional destination

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