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Innovative “Honey Taipei” Confections -- First Appearance on Incentive Travel Exhibition International Stage

The Asian tourism market grows increasingly vigorous with each passing day, with boundless potential for cities. The Taipei City Government Department of Information and Tourism (TCG-DOIT) is participating in Thailand’s IT&CMA event from September 30 to October 1, with “Discover Spectacular Taipei” as its theme. The focus is on its cultural multidiversity and the beauty of the Taipei experience and promotion of the city’s new facilities and exciting activites, enhancing the visibility and power of the Taipei brand in the incentive travel market. At a promotional gathering for international media correspondents, TCG-DOIT Senior Specialist Chuen-Huey Jiang drew the name of a lucky winner of a free 3-day, 2-night Taipei experience package that include free airline tickets and a stay at the 5-star Taipei Marriott Hotel, and also unveiled a brand-new Taipei souvenir-gift item, “Honey Taipei,” to give foreign buyers an exclusive taste-test.    


In addition to previously announced events being staged in Taipei in association with its year of acclaim as the 2016 World Design Capital, including Velo-city Global 2016, being held in March next year, and Universiade Taipei, being held in 2017, it was also announced that the city will be hosting the prestigious AdAsia 2015 Taipei in November, for the first time in 14 years. The city’s unending lineup of key international events clearly demonstrates its possession of comprehensive hardware and software MICE facilities, rich tourism resources, and unique city charms and attractions, which continually entice organizers to stage major large-scale activities here.          


In the second half of this year, a host of all-new venues will be joining the ranks of the city’s MICE facilities. The Taipei Marriott Hotel is positioned as an “international conference and exhibition hotel.” Already engaged in trial operations, and scheduled to have its formal opening before the end of the year, it offers a banquet center that can accommodate 1200, and a location nearby upscale shopping malls. The Courtyard Marriott Taipei is located in Nangang, a transport hub where the three local forms of rail transport converge (High Speed Rail, regular rail, Taipei Metro). It is also scheduled to open before the end of the year. Hall 2 of the Nangang Exhibition Hall, to be completed in 2016, will handle 2,350 booths. In combination Hall 1 and Hall 2 will make Nangang Exhibition Hall a facility of the largest scale, able to accommodate 5,000 standard booths, enabling the staging of even more ambitious international exhibitions. In addition to creating more international procement opportunities, the increased flows of international visitors and participants will also stimulate enormous business opportunities in the Taipei tourism sector.          

To promote the Discover Spectacular Taipei theme and give on-site international buyers a chance at a personal Taipei experience, at the international media correspondents’ meeting staged by the Taiwan Tourism Bureau (Ministry of Transportation and Communications), DOIT Senior Specialist Chuen-Huey Jiang presented a special introduction of Taipei’s marvelously rich and diverse cultural history, sightseeing beauty, and wealth of activities. The city of Taipei also staged the “Experience Spectacular Taipei” activity, presenting a Taipei-experience voucher for a free 3-day, 2-night city visit with airline tickets and 5-star hotel accommodation included at the Taipei Marriott Hotel. Senior Specialist Jiang drew the lucky winner at the promotional gathering. All international buyers are warmly invited to come experience Taipei’s inimitable charms and attractions for themselves.       


The new “Honey Taipei” souvenir gift-box confections have just recently been formally unveiled, and this is their debut on the international MICE exhibition stage. The delicious treats, which have a nougat-candy foundation, are being offered free during the exhibition to international buyers at the Taipei booth in the Taiwan Pavilion for taste-testing. Following on the brilliant success of Taiwan’s pineapple cakes, it is hoped that thus unique fusion of tradition and innovative modern methods will serve as an irrestible showcase of the Taipei old/new cultural-creative stylistic synthesis.      

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