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Happy Birthday ITB Berlin!

Parties should be celebrated whenever the occasion arises. That also applies to the world’s leading travel trade show which in 2016 will be celebrating its 50th anniversary. The occasion is reason enough to look back once again at the history of ITB Berlin, which is closely linked with that of the international tourism industry. ITB Berlin’s anniversary campaign relives a past full of fascinating places and cultures, moving experiences and encounters as well as historically important moments. Taking as their slogan ’From Berlin With Love’, in cooperation with airberlin 50 Berliners are travelling to 50 destinations around the world where, as ambassadors of ITB Berlin, they are meeting a total of 50 representatives. Together, their subject is 50 special events, topics or projects that were and are of particular significance to tourism. The representatives receive a limited edition ITB Buddy Bear from the ambassadors as a personal ’“thank you“ for their support over the years for the world’s leading travel trade show.


To date the ambassadors of ITB Berlin have visited Abu Dhabi, Bucharest, Ibiza, India (Tamil Nadu), Iceland, Copenhagen, Miami, Moscow, St. Petersburg, Stockholm, Tel Aviv, Vienna and the Kennedy Space Center in Florida. Visitors can follow each of the 50 trips and encounters on the website at www.itb50.com as well as on Facebook and Twitter. Furthermore, a book entitled ‘From Berlin with Love. 50 Destinations, 50 Encounters, 50 Stories.’ will be published to coincide with the anniversary of ITB Berlin. Together with an international audience of professionals all the ambassadors will be celebrating the opening of ITB Berlin 2016. That includes residents from Berlin too because ITB Berlin is still looking for ambassadors to go on three journeys. Together with airberlin these trips will be taken to Budapest to mark the fall of the Berlin Wall, to Salzburg/Obertauern (in order to highlight youth travel), and to the Maldives, the partner country of ITB Berlin. Full details on how to apply and the selection process can be found at: www.itb50.com

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