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When TCEB, Thai Airways and TTG Events put their hands together in organizing a MICE Event, it will be done professionally and successfully, that is IT&CMA 2015.

Motaz Othman 
MICE Middle East
For the past 23 years, The Incentive Travel, Conventions and Meetings in Asia \"IT&CMA\" was growing rapidly and regularly with confirmation this year 2015 that the number of international destinations, Convention Visitor Bureaus (CVBs) and corporate companies choosing to leverage on the event’s multi-engagement platforms is at a record high. 
I had the chance to participate in few editions of IT&CMA, i can see year by year new professionals and meetings planners joining the Buyer program, as well interest from Sellers and Sponsors became  much bigger as they acknowledge the quality, quantity and value of Buyers and Media attending.
This year edition, took place between 29th September - 01 October 2015 with over 100 business, education and networking sessions successfully concluded, The Media sessions that we attended was an excellent education for us to know more about the destinations and it\'s MICE facilities. Professional speakers gave us a lot of information in  fluently and coherently. Social events offered us very good time and was profitable and delightful.
The Asean MICE Forum 1,2 and 3 took place on 29th Sep aiming to introduce Asean member nation\'s as a one-stop destination for different types of business events, from trade conferences to corporate incentives, the Forum was attended by over 200 delegates all seats were occupied, even some delegates have to keep standing.
Under the title \" Outlook of the global MICE Industry \" and with attendance of more than 1000 delegates, Gary Grimmer, Anja Loetscher, Maureen O\'Crowley and Supawan Teerarat discussed about what will the future hold for the MICE industry.
Heaven Unveiled, A Night in Paradise..that was the words that goes with the Opening ceremony and Welcome Reception hosted by Thailand Convention and Exhibition Bureau, the night was very special with music and tasty Thai food and drinks.
Media sessions this year were rich and valuable, TCEB presents brand communication campaign for the 2016 fiscal year, \"Thailand Connect, Our heart, Your World\", by Mr. Nopparat Maythaveekulchai, president of TCEB to capture the essence of Thailand\'s unique position as a preferred global business events destination, highlighting how the country\'s service-oriented translates into tangible opportunities for business travelers, with all elements working in perfect synergy.
Malaysia and during the Media session presents more reasons to attract corporate and incentive groups with its latest campaign \" Malaysia Like Never Before\".
Oakwood apartments provide far more space than a typical hotel room. Whether a one-bedroom or multiple-bedroom units, Oakwood can provide the options, amenities and the comfort of a home away from home, complete with fully appointed and equipped kitchens, and separate living and sleeping quarters, Oakwwod apartments meet the needs of businesses and individuals.
Taiwan climbed to 28th in global MICE ranking by ICCA, and propelled No 4, in Asia. Taiwan Tourism Bureau provide subsidies to encourage incoming meeting and incentive travel groups. Such as tour planning assistance, cultural performances, special souvenirs, financial grants and a welcome gala dinner for groups over 150 pax.
Indonesia presented the new Indonesian Convention Exhibition - ICE-, covering a total land area of 220.000 sqm, located in the heart of Bumi Serpong Damai City. ICE spans across 10 exhibition halls of 50,000 sqm and an additional 50,000 sqm outdoor exhibition space, a 4,000 sqm Convention Hall divisible into 4 rooms; 29 meetings rooms and over 12,000 sqm concenient pre-function lobby.
India presented the cities around the country that ready to welcome International Conventions and Meetings also they point out the support that would be offered for Meetings planners around the country. India as they called it the Second World Factory have recieved more interest from all parts of the world due to the strong economy and high population.
Thai Airways is committed to promoting the Kingdom as a venue for international meetings, conventions, incentive programmes, and exhibitions. THAI staff has acquired the know-how to organize international meetings and thus is able to understand the needs of organizers, thereby serving them best. Facilities such as special airfares for organizer, Guest Speaker, Committee and fovarable airfare for delegates and one accompany person. The New Thai Airways Dreamliner Boeing 787 Posters and Banners was there in the Media Sessions, Six Dreamliners will fly between Bangkok and other parts of the world.
Promotion Video about Seoul was presented during the Hosted Luncheon by Seoul Metropolitan Government which attended by over 300 delegates, and as usual tasty food and drinks were offered in a pleasent atmosphere.  
It\'s more fun in the Philippine the land of diverse natural wonders and rich culture heritage, with the warmth of the Filipino people, a Hosted Dinner took place by Tourism Promotion Board of Philipppines, it was really more fun.
The highlight of the last event day was the announcement of the 2015 IT&CMA and CTW Asia-Pacific Sticky Award winners, who were selected by their delegate peers for making an unforgettable impression with exciting exhibits, booths, functions, promotions, individual personalities and social media sharing.
This year saw a total of 12 winners, with Korea Tourism Organization and Thai Airways taking the gold title of Stickiest National Pavilion and Stickiest Corporate Booth. Other booth winners include Resort World Sentosa (Corporate Booth, Silver), Centara Hotels & Resorts (Corporate Booth, Bronze), Thailand Convention & Exhibition Bureau (National Pavilion, Silver) and Tourism Promotions Board (TPB) Philippines (National Pavilion, Bronze).TPB Philippines took home double honours for also winning “Stickiest Function”, while Taiwan Convention & Exhibition Association walked away all smiles with the Stickiest Marketing & Promotion honour.
Finally, i strongly believe that IT&CMA is a must attended event for MICE business whether from ot to Asian countries. TCEB, Thai Airways and the organisers TTG Events have made a great and a successful event this year.

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Copyright Travel and Tourism Guide - Middle East 2011

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