MICE Middle East Websites

TAT launches new Amazing Thailand Logo at WTM 2015

The Tourism Authority of Thailand (TAT) has rolled out a number of strategic activities to promote the good image of the kingdom as a top tourist destination at one of the most important travel trade events in Europe, the World Travel Market (WTM), from 2-4 November, 2015.


TAT first attended the WTM in 1980, making this the 35th year of participation. Traditionally, TAT uses the show as an important platform to launch the country’s tourism marketing campaign for the incoming year. This year TAT is launching the new Amazing Thailand logo, which incorporates the attraction and appeal of the most famous characteristic of Thailand – The Smile.


Mr. Yuthasak Supasorn, TAT Governor said, “One of Thailand’s most important events for this year WTM will be the launch of the new “Amazing Thailand” logo, which features the famous Thai Smile. Thailand is also known as the Land of Smiles, and the new logo builds on that in order to strengthen the bonds of friendship, fun and happiness.”


Ornate details of the traditional Thai Kanok pattern have been adjusted to create the ‘Smile’ symbol. The letter ‘A’ in the word ‘Thailand’ has been re-designed to look like a pair of smiling eyes, which, when accompanied with the ‘Smile’ symbol, perfectly form a person’s smiling face. The colour schemes have also been specifically chosen to underpin the image of softness.



The Thailand delegation comprising 51 exhibitors made up of hotels, tour operators and travel-related agencies are presenting a plethora of Thai tourism products and services at the uniquely-designed Thai Pavilion bearing the concept of “Discover Amazing Stories” is alive with hi-tech and hi-touch activities.


There is a Thai silk weaving demonstration from Ban Phon Phrae Wa Silk Weaving Village, Kalasin province. A workshop is organised to allow attendees to try their hand at making silk keychains. A new book named “The Routes of Thai Threads”, tracing the growth of the famous Thai silk and fabrics will also be distributed.


One highlight in support of the new logo is the “I-smile” activity to show the development of TAT’s world-class information technology management tools to promote tourism. Visitors will be able to check out the entire website, mobile application, as well as events and online campaigns. Visitors who sign up for the campaigns and activities will receive exotic prizes of high quality Thai fabric and a bag tag with their photos emblazoned by the new Amazing Thailand logo.



TAT has also organised a prominent “London Bus Wrapping” with the new Amazing Thailand smile logo display that is being prominently positioned in front of the Excel Hall. The bus offers a chance for visitors to enjoy a free cup of Doi Chang coffee, and a free Thai massage.

Back to Home Page

The Tourism Authority of Thailand (TAT) would like to clarify that while the world famous Maya Beach is closed, stunning views of the Bay can still be enjoyed. more
Banyan Tree Ungasan, Bali has been listed as one of The 58 Most Luxurious Hotels in The World by Forbes Travel Guide. more
Building on an already successful relationship, Ctrip.com International, Ltd. (Nasdaq: CTRP) is proud to announce a strategic global partnership agreement with Radisson Hotel Group. This collaboration brings together the largest o more
The Seoul Metropolitan Government recently announced a stream of new tourism projects in its mid-to-long-term development plan. more
Thailand enjoyed one of the biggest thrills in motor sports as over 100,000 screaming fans went on a thrilling ride with Marc Marquez of Honda as he narrowly beat arch-rival Andrea Dovizioso of Ducati in the last corner to win the more
After a record-breaking awards haul so far this year, Thailand has once again been recognised with yet another prestigious honour by Condé Nast Traveller\\\'s readers, who voted Chiang Mai among the Top 20 Small Cities in the Worl more
Motaz Othman.. M.I.C.E Middle East>> Maybe I visited Bangkok 20 times or more, most time at Sukhumvit street, always passing by The Westin Grande Sukhumvit, Bangkok in Soi 19, always say to myself that I need to experience staying more
Join us to win a two-night stay at Best Western Hotel Fino Tokyo Akihabara! more
One of the top four tourism exhibitions in the world, East Mediterranean International Tourism and Travel Exhibition – EMITT is set to bring together international tourism professionals and holiday consumers for the 23rd time in I more
International Buyers Dress Up as Master Chefs to Win Limited-Edition Bravo the Mascot Souvenirs more
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
ATF Vietnam 2019
EMITT Istanbul
Bangladesh General Insurance Company Ltd.
Motaz Othman Account at TripAdvisor
Movenpick Hotel Sukhumvit 15 Bangkok
Thailand Convention & Exhibition Bureau.
The Westin Grande Sukhumvit, BANGKOK
Chez Razzak Tours - Bangladesh
Maximus BD Tours & Travels DMC Bangladesh
Explore the hidden gems of Khon Kaen at PDMF 2018
Urban Beauty - Thailand
Chengdu International Tourism Expo 2018
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email