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New Year, New Markets for Millennium Resort Mussanah


With markets and world economies in a constant state of flux, sales and marketing promotion for hotels has never been more diverse. With new channels challenging conventional sales activities, more than ever there needs to be an intensive personal focus on developing and maintaining relationships with traditional and new sources of business. As such, Millennium Resort Mussanah has identified the most important international travel trade shows for high level executive participation, including the general manager and the director of sales & marketing.


Maurice De Rooij, General Manager Millennium Resort Mussanah, himself attended Vakantie Beurs in Utrecht – the leading travel trade show for the Netherlands in January with over 1,700 exhibitors and 126,000 visitors, and the hotel’s director of sales and marketing will be attending SATTE, India at the end of January.


Commenting on these two shows, De Rooij said “we are constantly exploring new markets, whilst maintaining the great relationships we have with our existing guest markets in Europe. Outbound travel from India to Oman has increased dramatically over the past year, with many first time and repeat guests looking at combining their shopping or family visits with a beach holiday, or to explore the rich culture, tradition and hospitality that is offered in Oman. Millennium Resort Mussanah is the ideal family vacation hotel, with activities to suit all ages and offering a convenient gateway from which to explore the natural beauty of the Omani countryside, or the city of Muscat. We are receiving many enquiries from the Indian sub-continent and are looking forward to interacting with the key players in this developing market at SATTE in late January.”


Other trade fairs to be attended by representatives from Millennium Resort Mussanah during 2015 include ITB, Berlin Germany, the Oman roadshow to key destinations in the GCC during May, Arabian Travel Market in Dubai, TTG in Italy and World Travel Market in London later in the year.


“Sales is such an important aspect of the hotel’s success, and as general manager it is important for me to attend the key travel trade shows alongside my competent sales team” continues de Rooij.

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