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Yas Island bolsters presence in South Asia

Yas Island, the Middle East’s premier business, leisure and entertainment destination, is set to participate at the South Asian Travel and Tourism Exhibition (SATTE), taking place between 29 and 31 January 2015 in New Delhi, India. India is Abu Dhabi’s most popular international source market, with 207,136 visitors checking into local hotels up till November since the start of the year. This marks a 31 per cent increase over the same period the year before.

 

 

Yas Island’s extensive offering of affordable luxury, world-class attractions, tax-free shopping, strategic location and well-established connectivity presents a well-rounded travel package destination. By air, Yas Island is reachable in less than four hours from major Indian airports. Dubai and Abu Dhabi airports are less than 45 minutes and ten minutes respectively from Yas Island, which already hosts leisure and business travelers from the subcontinent, more recently also providing a scenic backdrop for weddings and film-projects.

 

Last year, Yas Island Destination Management appointed luxury travel marketing company Think Strawberries as an in-market agent to fine tune their marketing approach in the Indian market. This is further to existing partnerships with Yatra.com, India’s leading travel website and with international airlines including Etihad Airways. UAE’s national airline, Etihad Airways has over 200 weekly return flights connecting Abu Dhabi to India, in partnership with India’s Jet Airways.

 

Clive Dwyer, Director, Destination Management, Yas Island commented, “Over the years our deep connection with India has been growing from strength to strength. The partnerships we identify and sign each year with key traditional and online trade partners have been instrumental in effectively promoting our destination across the subcontinent. For 2015, we anticipate that as a year-round destination Yas Island will play host to some of India’s key business events, including during the summer months. Since the opening of Yas Mall in November and addition of new rides at the adjoining Ferrari World Abu Dhabi, Yas Island has already witnessed an increase of 20 per cent in visitor-numbers from the Indian market. With Yas Mall featuring over 370 retail stores and a variety of entertainment options, we anticipate that we will see a further spike in leisure travelers in 2015.

 

Yas Island is supported by an internal event management team that offers one-stop-shop guidance on event planning, bids, proposals, and government and community support. The destination has over 2,500 rooms (three-star to five-star) across seven international hotels, with event spaces of various sizes and layouts.

 

Mr. Dwyer continued, “At SATTE last year, our business facilities attracted the attention of event companies, an area which we will continue to develop over the coming year.”

 

 

Last year’s event, SATTE’s 21st, witnessed a massive industry response with over 640 exhibitors from 35 countries, airlines, destination management companies, hotels and travel, tourism and hospitality suppliers showcasing their products, in addition to 11,529 travel trade professionals, including pre-registered and hosted Indian and international buyers and business visitors.

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