MICE Middle East Websites

10th ITB Hospitality Day: IT is driving the industry forward

Cyber attacks, the sharing economy, luxury, lifestyle, budget hotels, digitisation and internet distribution are the topics at the 10th ITB Hospitality Day – admission is free for visitors to ITB Berlin


The ITB Hospitality Day is celebrating its tenth anniversary. “In 2006 we had 880 visitors to this event. The number of listeners now annually attending the ITB Hospitality Day at the ITB Berlin Convention is over 2,000“, is how David Ruetz, head of ITB Berlin, commented the success of the event that has become a driving force and a platform for exchanging information among senior executives of the hospitality industry. Maria Pütz-Willems, chief editor of hospitalityInside.com, has been responsible for content at the event since its launch.


On Thursday, 5 March 2015, the agenda will once again feature the latest topics and outstanding speakers will be taking an in-depth look at future trends in the hospitality industry. “Check out – hack in”: more and more hotels now have to deal with the problem of internet hacking. On the opening day of the convention Stefan Hölzner, senior manager, and Dr. Florian Kohlar, representing KPMG Security Consulting, will be giving a live demonstration of how to guard against cyber attacks. These two specialists will be taking a look at security loopholes, showing how hackers steal customer data, copy bank cards and break into video conference systems.


Another trend with the potential to change the hospitality industry is the sharing economy. Traveller information is becoming more and more accessible, something that online providers are exploiting by analysing big data. However, the sharing economy is also a big force driving tourism trends. Can the conservative hospitality industry still keep up? What business models do they have lined up, and can they accommodate the sharing economy? These are the questions that Robert Wissmath, managing director of DICON Marketing und Beratungsgesellschaft, Berlin; Michael Hartmann, senior executive advisor on the executive board of EcoleHôtelière de Lausanne; Marco Nussbaum, chief executive officer of the progressive prizeotel chain and Marcus Bernhardt, the group chief commercial officer of Europcar in Paris, will be debating at a panel discussion moderated by Wirtschaftswoche reporter Hans-Jürgen Klesse.


As a result of the internet trends unfold dynamically at an unforeseen pace, triggering a huge response from customers. Simultaneous demand for two opposing lifestyles has become a dominant force: a desire for luxury and for budget accommodation. How can a hotel establish a (new) position in an age in which nothing is certain? Hotel chains are bombarding their customers with more and more lifestyle brands. The boom in budget designer hotels has created a desire for chic and stylish living, particularly with the younger, mobile generation. However, satisfying the demand for low cost and lifestyle creates confusion with services, prices and quality. Where does one draw the line between these hotels and the upmarket or even luxury segment? At an event moderated by Claudia Roth, advisor for Luxury Brands and managing partner of Totally Indispensable, Emile Bootsma, managing director of Hotel Adlon Kempinski Berlin; Michael Struck, chief executive officer of the recently established Ruby Hotels and Dina Soliman, director, Brand Management Europe of the InterContinental Hotel Group, will be discussing ’Luxury & lifestyle, budget & lifestyle: a global attitude towards life turns the conventional hotel industry model upside down’. Additional details of the programme of events are available at itb-kongress.com.

Back to Home Page

Airport increasingly serving as a springboard for intercontinental travelmore
A new all-suite luxury hotel for the White Isle, opening May 2018more
The Secretary-General of the World Tourism Organization (UNWTO), Zurab Pololikashvili met H.E. Mr. Ilham Aliyev, President of Republic of Azerbaijan to discuss the development of the tourism sector in the country and how to furthemore
The 10th World Congress on Snow and Mountain Tourism (Andorra, 21-23 March 2018) highlighted the need to adapt tourism accommodation to the expectations of today’s customers and to increase the quality of the traveller’s experiencmore
The European Commission has published new proposals on visa policy in the Schengen Area. Improved visa facilitation is a pre-condition for Europe’s continued success as a long-haul travel destination. With the increasing significamore
Caresse, A Luxury Collection Resort & Spa, Bodrum, announces Spring/Summer season opening datemore
“To engage the media and to recognize the work of journalists in the coverage of wildlife and sustainable tourism.” This is the ultimate goal of the Media Award announced by the World Tourism Organization (UNWTO) on the occasion omore
This morning, Tom Jenkins, CEO, ETOA, the European tourism association gave evidence to EU Internal Market Sub-Committee in the Houses of Parliament. more
\"El.Mira Beauty \" is expected to be one of the greatest tourism promotional channels for Azerbaijan 2018 more
Focus on the high-end market at ITB Berlin 2018 – New: Loop Lounge @ ITB and the ITB Luxury Late Night – Luxury travel topics at the ITB Berlin Conventionmore
Zaatarah & Co. Since 1960 Tourist and Travel Agency - Jordan, Seller and Buyer at Honeymoon Workshop and Dinner.
Honeymoon In Spain By Spain Top.
Casa de Campo, Seller at Honeymoon Workshop and Dinner.
Hard Rock Hotel & Casino Punta Cana, Seller at Honeymoon Workshop and Dinner.
Travel Armenia - Seller At Honeymoon Workshop and Dinner, Dubai 21st April, 2018
Caribbean Tourism Organization, Seller at Honeymoon Workshop and Dinner, 21st April Dubai.
Meydan Hotels and Hospitality, Dubai - Seller at Honeymoon Workshop and Dinner, Dubai 21st April 2018.
Travel Connection Maldives Seller at The Honeymoon Workshop and Dinner, Dubai 21st April 2018
Dominican Republic Tourism Board Seller at The Honeymoon Workshop & Dinner, Dubai 21st April 2018.
Hilton Munich Park, Hilton Munich City and Hilton Nuremberg, Sellers at The Honeymoon Workshop and Dinner 21st April, Dubai - UAE
.......Gili Lankanfushi, Maldives....... Seller at The Honeymoon Workshop and Dinner, Dubai 21st April 2018.
----- Honeymoon.Middle East ----- Facebook page
.....Spiceland Holidays - India...... Seller at The Honeymoon Workshop and Dinner, Dubai 21st April 2018.
Daily Tour Travel - Lebanon.
...Caldana Tour Operator - Italy ... Seller At The Honeymoon Workshop and Dinner, Dubai 21st April 2018.
Bali & Beyond Travel Fair - BBTF2018.
Chengdu International Tourism Expo 2018
CEMS Beijing Interntional Travel Mart 2018
My account at TripAdvisor
......Royal Cliff Hotels Group...... Pattaya - Thailand...

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email