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The Tourism Authority of Thailand (TAT), Dubai and Middle East Office officially launched its new campaign ‘Amazing Thailand Golf Paradise

The Tourism Authority of Thailand (TAT), Dubai and Middle East Office officially launched its new campaign ‘Amazing Thailand Golf Paradise” last night, 8 December 2015, at a high spirited event held at Dusit Thani Dubai Pool Deck. Top Executives from TAT, Thailand Ambassador to the UAE, Thailand Consul General to Dubai, Thai business community and leaders, Local UAE representatives from business community, travel industry and media were all present at the launch party.



As part of the launch of the new campaign, TAT has appointed Ms. Pornanong Phatlum, Thailand’s best-known female professional golfer as the brand ambassador for the Amazing Thailand Golf Paradise initiative aimed at building awareness of the kingdom as a premiere golf destination.



Mr. Chalermsak Suranant, Director, TAT Dubai and Middle East Office said, “We are promoting the Amazing Thailand Golf Paradise project via the ‘Thainess through Celebs’ campaign not only to push Thailand forward internationally as Asia’s golf paradise, but also as a complete golfing destination for female golfers. We have currently seen the rising popularity of golfing among females, both amateurs and professionals to go tee off on Thailand’s courses. At the same time, a number of international golf tournaments have included ladies in the competition. Therefore, TAT has selected Ms. Pornanong, the rising star on the women’s tour, as Thailand’s Golf Brand Ambassador to promote the country as a world-class golf destination for women and to publicize the Amazing Thailand brand and our 2015 Discover Thainess campaign.”



Mr. Suranant added: “Golf tourism has long been seen as a niche market. Moreover, Thailand can boast some of the best courses in the world, many designed by well-known golfing names with great value for money and state-of-the-art facilities, attractions underlined by excellent services from professional caddies. Golfers also get the chance to enjoy the kingdom’s infinite variety of tourism services, festivals, food, and fun, which are offered by the golf destinations, not to mention our renowned Thai hospitality. For ladies, they can partake in several leisure activities after a round of play, such as spa treatments, facials, Thai cooking classes, or shopping in local markets and luxury malls.”




Recently, the Tourism Authority of Thailand (TAT) has rolled out a number of strategic activities to promote the good image of the Thailand as a top tourist destination at one of the most important travel trade events in Europe, the World Travel Market (WTM). During the event, TAT launched the new Amazing Thailand logo, which incorporates the attraction and appeal of the most famous characteristic of Thailand – The Smile.



Mr. Suranant commented: “One of Thailand’s most important events this year at WTM was the launch of the new “Amazing Thailand” logo, which features the famous Thai Smile. Thailand is also known as the Land of Smiles, and the new logo builds on that in order to strengthen the bonds of friendship, fun and happiness.” The letter ‘A’ in the word ‘Thailand’ has been re-designed to look like a pair of smiling eyes, which, when accompanied with the ‘Smile’ symbol, perfectly form a person’s smiling face. The colour schemes have also been specifically chosen to underpin the image of softness.”



For 2016, the Tourism Authority of Thailand (TAT) plans to focus on enhancing visitor expenditure rather than growing visitor numbers by providing value-added products and services, and motivating visitors to stay longer and spend more while ensuring a balance between tourism growth and its social and environmental impact.



The TAT has also launched a special free Android and iOS application which serves as an online and offline guidebook to help Golf enthusiasts locate golf courses, navigate to resorts and golf courses, restaurant listings, accommodation and much more

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