MICE Middle East Websites

Thailand MICE Venue Standard: New Initiative to Drive ASEAN MICE Industry

The development of Thai MICE operators is one of the TCEB’s main missions. TCEB realises the importance of having an effective tool to measure service excellence and quality - especially for MICE venues - in order to elevate MICE services and standards for operators in Thailand and ASEAN. The standardisation will serve as a guideline for investments, operations & management, and marketing support. The standard also helps create a good image for organisations and builds customer confidence in Thailand’s MICE standard.
 


Mr. Nopparat Maythaveekulchai, President of Thailand Convention and Exhibition Bureau (TCEB), revealed that “To develop the competitiveness of Thailand’s MICE standard, Thailand’s MICE Venue Standard or TMVS has been developed under cooperation with all related parties in the MICE industry, including academics, operators, organisers, service providers, and customers. This ensures that the TMVS requirements were set up with agreement from all parties. We have also applied the requirements developed by the global leading MICE institutes and other international MICE standards. Therefore, those obtaining the TMVS badge of honour will gain global acceptance which creates a good image and enhances the international competitiveness of Thai operators more effectively.\"

 
Following the execution of Thailand MICE Venue Standard (TMVS) in 2013, there are 80 MICE venue operators participating in the project, of which 42 passed the criteria and have been certified. There are currently a total of 114 meeting rooms certified with TMVS. To advance the Thailand MICE Venue Standard project and enable its efficiency, continuity and sustainability, TCEB has formulated “Thailand’s MICE Venue Standard Model Scheme for 2015-2020” that includes six core strategies.

 
Mr. Nopparat Maythaveekulchai, President of TCEB, commented that, “The master plan was conducted based on in-depth research that integrated qualitative databases with SWOT analysis which shaped our vision, mission and strategies to create model MICE venue standard. The six key strategies under the masterplan include: Strategy 1 - Improvement of Thailand’s MICE venue standard (TMVS) to meet international standards; Strategy 2 - Development of human resources related to TMVS; Strategy 3 - Advancement of IT systems for TMVS; Strategy 4 - Public relations and marketing promotional activities for the TMVS; Strategy 5 - Support the AMVS (ASEAN’s MICE Venue Standard) and; Strategy 6 - Mobilise the MICE Venue Standard towards sustainability.”

 
Meanwhile, TCEB will propel progress towards achieving Thailand MICE Venue Standard (TMVS) in ASEAN or ASEAN MICE Venue Standard (AMVS) Category: Meeting Room. Moreover, TCEB has proposed the issue to ASEAN for further consideration. Discussions of the ASEAN MICE Venue Standard and ASEAN Meeting Room Standard will take place continually in order to allow exchanges of opinions and achieve the standard soonest. Every country in ASEAN should abide by the ASEAN MICE Venue Standard as the regional standard. The ASEAN MICE Venue Standard is expected to be validated so that assessment of regional meeting rooms can begin within two years.

Back to Home Page

Motaz Othman.. M.I.C.E Middle East>> Maybe I visited Bangkok 20 times or more, most time at Sukhumvit street, always passing by The Westin Grande Sukhumvit, Bangkok in Soi 19, always say to myself that I need to experience staying more
Join us to win a two-night stay at Best Western Hotel Fino Tokyo Akihabara! more
One of the top four tourism exhibitions in the world, East Mediterranean International Tourism and Travel Exhibition – EMITT is set to bring together international tourism professionals and holiday consumers for the 23rd time in I more
International Buyers Dress Up as Master Chefs to Win Limited-Edition Bravo the Mascot Souvenirs more
Radisson Hotel Group™ is accelerating its expansion plans in China, one of the world’s largest and most dynamic travel markets, with key appointments, landmark hotel signings and new openings. more
The Seoul Metropolitan Government (SMG) and the World Tourism Organization (UNWTO) co-hosted the UNWTO Global Summit on Urban Tourism at The Shilla Seoul from September 16 to 19. The UNWTO Global Summit on Urban Tourism is an in more
Best Western Hotels & Resorts has continued its incredible winning streak at the TTG Travel Awards, receiving the title as Asia’s “Best Mid-Range Hotel Brand” for an amazing 12th year in a row! more
Mr. Peter Nicholas Lucas has been appointed as General Manager of The Westin Grande Sukhumvit, effective from September 18, 2017. more
With the frequency and severity of natural disasters occurring around the world, the Pacific Asia Travel Association (PATA) is ready to assist affected destinations around the world as they look to quickly rebuild and recover. more
Thailand Convention and Exhibition Bureau (Public Organization) or TCEB released results of its recent market survey conducted in 20 countries showing that Thailand has been rated the most preferred MICE destination which the surv more
Bangladesh General Insurance Company Ltd.
Motaz Othman Account at TripAdvisor
Movenpick Hotel Sukhumvit 15 Bangkok
Thailand Convention & Exhibition Bureau.
The Westin Grande Sukhumvit, BANGKOK
Chez Razzak Tours - Bangladesh
Maximus BD Tours & Travels DMC Bangladesh
Explore the hidden gems of Khon Kaen at PDMF 2018
Urban Beauty - Thailand
Chengdu International Tourism Expo 2018
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email