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Anantara Links Event Themes to Pantone’s 2016 Colour of the Year

In 2016 there has been a distinct softening in the choice with the announcement, for the first time blending two shades - dusty pale pink Rose Quartz (Pantone 13-1520) and a baby blue known as Serenity (Pantone 15-3919).   

 

The colours when joined together offer a balance between the warmer embracing tones of rose and the tranquility of cool blue promoting a sense of soothing calm and connection. 

 

The selection for the coming year is in vast contrast to the deep brownish-red hue of Masala which was named the favourite for 2015, and indeed the vibrant Radiant Orchid, a harmony of fuchsia, purple and pink, the year before.

 

At Anantara Hotels & Resorts in Abu Dhabi the Events teams are embracing these colours in event themes at their five resort properties. 

 

What immediately comes to mind when we think of soft colours like the new Rose Quartz and soft blue Serenity are baby showers.   Rather than transform a room into the actual colours our events team prefers to use colour accents for special events, whether that be in napery, flowers or subtly incorporated into the icing on cupcakes for example,” said Mrs Sharon Garrett, Area Director of Marketing and Communications for Anantara Hotels & Resorts in Abu Dhabi.

 

She explained, that the Anantara brand does not necessarily follow fads, preferring to create stylish events which leave guests and organisers with long lasting memories.

 

We don’t expect everyone to start having baby pink or blue corporate events, however, perhaps we will see an emergence of a trend to go softer, through gentle incorporation of these calming colours in floral arrangements and table centre pieces.” she added.

 

It will be interesting to see how organisers and events companies translate the new colours into a variety of finishes, whether metallic, matte or even glossy and how other colour tones can be introduced to give a room theme that visual pop or sparkle.

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