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The Ritz-Carlton Doha has partnered with Qatar Museums to promote Qatar as a key tourist destination for visitors through a dedicated Cultural Indulgence Project.

The Ritz-Carlton Doha has partnered with Qatar Museums to promote Qatar as a key tourist destination for visitors through a dedicated Cultural Indulgence Project. The project will launch on Saturday February 28 at the Ritz-Carlton, Doha with a concierge workshop focusing on educating and training hotel concierges from across the country, empowering them to promote the cultural offerings of Qatar Museums to hotel guests.


“The Ladies and Gentlemen of The Ritz-Carlton, Doha are thrilled to partner with Qatar Museums and launch the Cultural Indulgence project. We are committed to promoting Qatar as a unique, cultural destination and are always supportive of such initiatives, which in turn will enhance our guest experience and create ever-lasting memories for our visitors,” said Zee Bassila, Cluster Director of Sales and Marketing at The Ritz-Carlton, Doha.


Being the country’s main cultural instigator, Qatar Museums is committed to developing, promoting and sustaining the cultural sector at the highest standards and the Cultural Indulgence project is focused on increasing awareness of cultural offerings in the emerging destination. Targeting hotel guests and visitors interested in discovering more about the heritage of country, the Cultural Tourism Unit has created a ‘Cultural Indulgence Booklet’ which includes a variety of information about Qatar, including its heritage and development.


“Qatar is a country with huge tourism potential and invests enormously in education, sports, health, arts, and more importantly its heritage and culture. We aim to spread this cultural awareness and position Qatar as a world-class cultural hub with deep cultural roots, in line with the Qatar Tourism Authority’s vision,” said Maja Knezevic, Head Cultural Tourism Unit at Qatar Museums.


Self-guided tours have also been created for visitors, providing suggestions how to spend two to six hours in Doha to make the most of the emerging destination. In addition to this, The Ritz-Carlton, Doha will be hosting ongoing workshops for hotel concierges to ensure they are well-informed and updated on cultural activities and offerings in the country.


The activities forming part of the Cultural Indulgence program are supported by a newly formed membership card, the Culture Pass, in which members can enjoy the benefits in the Qatar Museums’ outlets and gift shops.

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