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IT&CMA 2017: Progress and prosperity over 25 years

Motaz Othman, MICE Middle East
 
 
As usual, preparations for the 25th edition of IT&CMA where done in a professional way by the organizers \\\"TTG Events\\\" for an unforgettable anniversary addition, IT&CMA, the leading MICE and corporate travel management trade event for the Asia-Pacific further strengthened its place in Asia region
 
 
Airport pick-up, transportation, hotel and registration done in perfect way. 
Around 3000 delegates from different parts of the world participated and exchange buisness and eduction between them.
Two light-up photo walls where ready for delegates to leave congratulatory wishes, i remember that i wrote \\\" well done TTG Events , wishing you another 25 years of progress and prosperity\\\",  
 
 
A variety of booth activities and entertainment hosted by major pavilions took place during the event days, and a spectacular Opening Ceremony at Dusit Thani Bangkok brought the 3000 delegates together in a wonderful net-working night, we enjoyed the excellent food, drinks, music and much more.
 
 
Expressing his appreciation, Darren Ng, Managing Director of TTG Asia Media, reinforced, “We are grateful and honoured to have our delegates witness this milestone together. We have come a long way since IT&CMA’s inception in 1993 and CTW Asia-Pacific’s in 1998, starting this series of events when we realised that the market lacked specialisation in and around the Asia-Pacific MICE and corporate travel market. Since then, we have propelled forward alongside the industry, benchmarked against global standards and positioned our region competitively with the trust and commitment our clients have placed in us.”
 
 
Delegates shared their own IT&CMA and CTW Asia-Pacific journeys in support of the event to reinforce the value they achieved over the years of participating. IT&CMA 2017 showed  more than 800 participating exhibitors and 590 Meetings and Incentives, Association, Corporate Travel Buyers, and Media came together to fulfil their business objectives and market activation goals.
 
 
Expressed Shreyash Shah, Director of Sales, MICE & Leisure, Royal Cliff Hotels & Pattaya Exhibition and Convention Hall (PEACH), “We have built a successful MICE base through IT&CMA, extending our reach and interest in many markets in ASEAN and beyond. When IT&CMA was hosted at PEACH, it was also a great success with many wonderful memories. We managed to secure many corporate clients and showcase our facilities to the world through the show.”
 
 
Added Freddy Muller, Vice President Head of Corporate & Incentive Sales – Americas for Silversea Cruises, “Silversea has always been a big supporter of IT&CMA since its early days. Over the years with our constant presence, many buyers have come to recognise our brand, and our association with the MICE business. By, successfully incorporating CTW Asia-Pacific into its programme, we have also reached out directly to corporate companies and travel managers.”
 
 
IT&CMA continues to showcase the largest congregation of Convention Visitor Bureaus (CVBs) and National Tourism Organisations (NTOs) centered around the Asia-Pacific from new and returning destinations such as Chiang Mai, Dubai, Korea, Macao, Osaka, Penang, Perth, Philippines, Taiwan, and Thailand. This year also sees strong support from hotel and cruise clusters like Bangkok Marriott Marquis Queen’s Park, Dream Cruises & Star Cruises, Frasers Hospitality, Silversea Cruises, Resorts World Sentosa, and many more.
 
 
IT&CMA and CTW Asia-Pacific has left an indelible impression on the Thai MICE industry for the past 14 years and will continue to do so in an extension of partnership with strategic partner Thailand Convention and Exhibition Bureau (TCEB) for the next three years till 2020.
 
 
President of TCEB, Chiruit Isarangkun Na Ayuthaya, affirmed, “Over the past decade, IT&CMA has multiplied the number of MICE events, visitors, and interest to Thailand, by creating opportunities for local suppliers, providing outreach for our campaigns, and giving visitors hands-on experiences through FAM tours. IT&CMA and CTW Asia-Pacific have been instrumental in showcasing our potential.”
 
 
TCEB hosted the Opening Ceremony & Welcome Reception titled “Still On My Mind” at Dusit Thani Bangkok tonight to round off Day 1. Delegates posted pictures of their business events in Thailand on their social media with the hashtag ThailandStillOnMyMind to win special gifts at the reception. 
 
 
All together, IT&CMA through it\\\'s 25 years, became a must attended event for all MICE and Business Travel Industry, simply you can\\\'t miss this event if you are in this business for many reasons and the most is that you will meet and networking with your clients and friends in the industry and as always the saying that \\\" meeting is business\\\".

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Copyright Travel and Tourism Guide - Middle East 2011

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