MICE Middle East Websites

Slovenia Tourist Board launches global digital campaign called I FEEL SLOVENIA – Make New Memories

The Slovenian Tourist Board (STB) has officially launched a global digital campaign, which through innovative advertising messages, will raise the recognisability and reputation of Slovenia as a green, active and healthy tourist destination, promote attractive tourist products, and increase the competitiveness of Slovenian tourism in key foreign markets.

Officially launched in April 2016, the global digital campaign will form a key activity for STB throughout 2016 and 2017 and include the further development of communication with the public through social media and the renewal of the www.slovenia.info website.


Upon establishing the Slovenian Tourist Board as an independent organisation, the need for an immediate development of a comprehensive and operational strategy for the digitalisation of marketing in tourism was recognized as the key priority in line with the global trends. Therefore, we decided to include the digital content marketing in our marketing and communication activities in order to raise the competitiveness of Slovenian tourism. Through digital content marketing we aim to address the clearly defined target groups and convince them to choose Slovenia as their holiday destination. For this purpose, we established a working group in close cooperation with the economy sector, with the task to prepare guidelines for the new strategy and monitor its implementation,” said Maja Pak, Director of the Slovenian Tourist Board.


The Slovenian Tourist Board\'s digital content marketing strategy is oriented towards end-users – tourists and potential visitors to Slovenia. A greater reach and exposure of the Slovenian Tourist Board’s own media, as well as an increase in visitors and growth of the www.slovenia.info website will be achieved through creative small-scale digital campaigns and the main global digital campaign, which will be carried out in different intervals in addition to the regular communication and promotional activities. The €1.9 million campaign commenced on 18th April 2016 with a first advertising wave and will continue for one month. It will be followed by another four advertising waves, ending on 11th November 2016.

The campaign is based on the story of Slovenia as a land of diverse experiences. The authenticity of the experiences is emphasized by testimonials in the form of quotations and statements which spread the message, attract attention and arouse curiosity. »Stars will be attributed to the quality of future experiences, similar to the ones used in the hospitality and hotel industry, as well as the following two slogans that are used to draw attention with every ad. The slogan “Slovenia. This summer will be something to talk about.” holds a clear promise of a wonderful adventure, and the content is well wrapped up by the invitation saying “Slovenia. Make new memories” explained Alenka Pahor ˇvanut, Head of Digital Marketing Department and Digital Communications Manager.

A click on an ad presenting one of the major Slovenian attractions, such as Ljubljana, the Postojna Cave, Piran, Bled or Lipica, will lead the viewer to the landing page of one of the main topics emphasized by the Slovenian Tourist Board which includes themes of health and well-being, active holidays, adventures in nature, gastronomy, cities and culture. There, the visitors will encounter the final virtual experience of our country.


The Slovenian Tourist Board’s digital campaign will be carried out in 12 European markets or groups of markets (Italy, Germany, Austria, the Czech Republic, Scandinavia, France and Switzerland, Great Britain and Ireland, Hungary, the Benelux Union, Croatia, Serbia, the Russian Federation), as well as in the United States of America and in Canada. The goal is to achieve at least 150 million ad impressions on all web and mobile portals, the Google Display Network and in search advertising, and to reach at least 50 million Facebook users, a million Instagram users, two million VK users and 400.000 Twitter users. With this campaign, the Slovenian Tourist Board aims to get at least 100,000 new likes on its Facebook page, 20,000 new Instagram followers, 10,000 followers on the VK page and 10,000 Twitter followers. The goal is to reach at least 300,000 unique visits through the Google and Yandex search engines and 200,000 through the Google Display Network. On the YouTube channel, at least three million video ad impressions are planned to run, each of them shown for more than three seconds and at an average frequency of 2.5.


In conjunction with the global digital campaign, the Slovenian Tourist Board has also launched the I FEEL SLOVENIA holiday package made exclusively for visitors from the Middle East. The holiday package encapsulates the green, active and healthy attractions of Slovenia and includes a four night stay in Slovenia (including a two nights stay in Ljubljana, Slovenia’s capital city that has been recognised by the European Commission as the Green Capital of Europe 2016, a complimentary city tour of Ljubljana, a night stay at a Slovenian thermal springs spa with its health-giving waters, and a night at a family friendly tourist farm stay with farm activities. Airport and hotel transfers are also included.


Already 28 travel agencies from around the GCC have committed to promoting and selling the I FEEL SLOVENIA package to their customers and clients, with more to follow.

Back to Home Page

With GCC residents frequently travelling to London, The Park Tower Knightsbridge, a Luxury Collection hotel in London, has launched a brand new in-room dining menu. The Arabic breakfast will be served around the clock and can be e more
The city of Lausanne in Switzerland also dubbed the city of care is home to one of the most advanced healthcare systems of the world, a title it has held on to for nearly three centuries. more
AVIAREPS, the global leader and expert in developing and shaping international tourism demand and spend, with 66 offices in 48 countries around the world, has been appointed as sales market representative in Belgium, France, Italy more
Motaz Othman, M.I.C.E Middle East >>. for the past 20 years, i never missed attending EMITT, The East Mediterranean International Tourism and Travel Fair, year by year EMITT became bigger and bigger, Mrs. Hacer Aydin was behind th more
*** Green Pearls® welcomes the eco-village Sagna Rotonda in Piedmont as a new member. Besides the increasing travelers’ interest in sustainable accommodations also the number of Green Pearls® members constantly rises. more
UNESCO acknowledges 29,000 hectares of floodplain of the Slovenian Mura River as a biosphere reserve more
Networking events, workshops, conference sessions and a new exhibition area – Technology, Tours & Activities now has its own platform at the World’s Largest Travel Trade Show more
Dubbed as the paradise for children, Sauvabelin boasts a breath-taking scenery where families and nature lovers can admire the unique landscapes and indulge in an afternoon filled with endless outdoor activities perfect for the s more
Fortunately, the hotel industry is more and more implementing eco-friendly actions such as water-saving toilet flushing, garbage separation, or using towels and bed linens several times. more
Promoting innovation, job creation and sustainability are key considerations for the 15th World Tourism Organization (UNWTO) Awards. UNWTO invites submissions until 31 October 2018. more
The Westin Grande Sukhumvit, BANGKOK
Chez Razzak Tours - Bangladesh
Maximus BD Tours & Travels DMC Bangladesh
Explore the hidden gems of Khon Kaen at PDMF 2018
Urban Beauty - Thailand
First Asian MICE Cruise Conference Launches At IT&CMA 2018
Chengdu International Tourism Expo 2018
Huvafen Fushi, Maldives, For Honeymooners.
Zaatarah & Co. Travel Agency - Jordan .
Travel Armenia - For Honeymooners.
Travel Connection Maldives For Honeymooners.
Dominican Republic For Honeymooners.
Gili Lankanfushi, Maldives for Honeymooners.
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email