MICE Middle East Websites

Cairo Marriott Hotel brings memories to life with its unique campaign to promote Egypt’s tourism

Today marks the highly anticipated launch of Men Tani Ala Masr by Cairo Marriott Hotel in partnership with EgyptAir airlines – a digital melting pot of heartfelt stories and memories of Egypt shared from real people around the world. And not just told any way, the stories are uncovered through social media. 


Answering to the demands of today’s digital natives, the campaign gathers and tells contributors’ tales through Facebook, Instagram and Twitter, using the English hashtag #Activ8Egypt and the Arabic hashtag #من_تاني_على_مصر. No matter the generation, the campaign invites everyone to participate and share their narratives through words, photos or videos for the opportunity to re-live the experience. Additionally, the campaign also provides an opportunity for those aspiring to visit Egypt to share photos of places or things they yearn to experience.


“Cairo Marriott is the perfect hospitality and entertainment property to have launched a campaign that focuses on real human stories and capitalizes on emotions. The hotel embodies a repertoire of memories of its visitors’ exciting tales. It is a chronicle of the cultural, social and political climates of Cairo and Egypt throughout the century”, comments Ghada Abd El Khalek, Director of Marketing Communications at Cairo Marriott Hotel.


Heba Issa, Director of Marketing and Sales at Cairo Marriott Hotel adds: \"Even though Egypt has faced a lot of security issues recently, the room sales figures we get from the Gulf market continue to blossom. Cairo Marriott Hotel, located in the upscale district of Zamalek, is the best location for hospitality & entertainment and the ideal hotel to launch such a campaign as the property itself embodies the memories and tales of its visitors. For more than a century, the hotel has been a chronicle of the cultural, social and political life of Cairo and Egypt.\"


Developed by Nawrass for developing Arabic content, the hotel’s campaign aims to support the revival of tourism in Egypt by encouraging fans across the Arab world to reveal their favourite memories of the country. Proud of its association with a long-standing landmark in the world of hospitality, Cairo Marriott has a firm history not only in Egypt, but across the Arab world. The campaign works on assembling the vital legacy of the hotel that is full of nostalgia, excitement, and love for Egypt and its people.


It only takes a glance at the page and its feed brimming with dozens of new wonderful stories to understand the immense love towards Egypt and its people. A man who fulfilled his dream of seeing a wild animal in real life and not in the cinema during his visit to Cairo in the early 70\'s where he saw a bear in the Giza Zoo. A woman whose sea sickness was overcome by the overwhelming beauty of the sea in Taba.


Ghada Abd El Khalek, shares one of her favourite memories from the campaign: \"I was very touched with one particular story of a man from Kuwait that loves Egypt and actually studied at one of the universities here. His dream was to attend a concert by the legendary Egyptian singer, Um Kulthum, however prior to his arrival, she passed away. Years later, his son enrolled in the same university and attended a Jazz concert at the same hall that was to host the Um Kulthum concert. Remembering his father’s story, he sent him a photo of the concert captioned ‘Egypt\'s story of passion continues from generation to generation’”.


Throughout the campaign Cairo Marriott Hotel and EgyptAir airlines will be gifting complimentary nights and flights every month to participants and fans with the highest interaction on the Facebook page. Winners will be announced on the Facebook page, so travel junkies, keep your eyes peeled!  

Cairo Scene, one of the leading online magazine in the Arab world falling under the umbrella of MO4 Network, and MO4 Network came to top the campaign as Media and PR partners.

Back to Home Page

Globally recognized for their world-class hospitality and impeccable services, the Rixos brand continues to excel in providing guests experiences beyond their circumscriptions. With three outstanding hotels under its portfolio, Ri more
The Uganda International Hotels & Restaurants Expo was founded in 2013 as an international hospitality and tourism organization that focuses on promoting the hospitality, tourism, business investments in Uganda and abroad. Bridgin more
A vision of charming Mediterranean architecture and understated luxury, Lake Victoria Serena Golf Resort & Spa, Kigo, will take golf in East and Central Africa to the next level when it unveils its one of a kind 18-hole golf cours more
Seychelles has banned plastic straws from this exclusive private-island destination, known for its pristine natural environment and progressive conservation initiatives. In taking its first steps towards becoming a completely plas more
In line with its vision of advancing sustainability through tourism, the World Tourism Organization (UNWTO) released its flagship publication ‘Tourism for Development’ in Brussels on 6 June during the European Development Days (ED more
The 8th edition of the Slave Route Challenge in Cape Town took place over the weekend and celebrated the abolishment of slavery while commemorating those who have passed through the paved walkways of the Mother City more
Motaz Othman, M.I.C.E Middle East >> During ATM2018 days, I had the chance to meet with Mr. Jean Paul the Mice promotion specialist marketing division from Rwanda Development Board in promoting their country to The Middle East Tra more
North Island’s Managing Director, Bruce Simpson said, “Turning 21 is the ‘coming of age’ in many cultures - the reaching of adulthood or even the end of the learning phase in a child’s life. In North Island’s case, turning 21 is j more
The Seychelles’ delegation was led by the outgoing Minister for Tourism, Civil Aviation, Ports and Marine, Maurice Loustau-Lalanne, who is now the new Minister of Finance, Trade, Investment and Economic Planning more
Zimbabwe has generated a lot of interest as a tourist destination ever since the inauguration of the New President for the Republic of Zimbabwe, CDE E. D. Mnangagwa in November 24 last year. This saw the proclamation by the Presid more
The Westin Grande Sukhumvit, BANGKOK
Chez Razzak Tours - Bangladesh
Maximus BD Tours & Travels DMC Bangladesh
Explore the hidden gems of Khon Kaen at PDMF 2018
Urban Beauty - Thailand
First Asian MICE Cruise Conference Launches At IT&CMA 2018
Chengdu International Tourism Expo 2018
Huvafen Fushi, Maldives, For Honeymooners.
Zaatarah & Co. Travel Agency - Jordan .
Travel Armenia - For Honeymooners.
Travel Connection Maldives For Honeymooners.
Dominican Republic For Honeymooners.
Gili Lankanfushi, Maldives for Honeymooners.
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email