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Ignace Bauwens to lead Wyndham Hotel Groupís growth across Middle East, Eurasia and Africa

Wyndham Hotel Group, the hospitality giant with an unparalleled global portfolio of nearly 8,400 hotels, today announced the promotion of Ignace Bauwens to Regional Vice President for Middle East, Eurasia and Africa (MEA). Based out of Wyndham Hotel Group’s office in Dubai, Bauwens has led the Middle East and Africa region since 2016. His newly expanded role underlines the Company’s strategic plan to unite the broader region, in recognition of the strong economic ties between India and the Middle East. In this new role, Bauwens will be responsible for driving Wyndham Hotel Group’s continued growth in both established and new markets across this larger region.

 

Bauwens has been a catalyst in expanding Wyndham Hotel Group’s portfolio of hotels across the Middle East and Africa, including in key GCC states such as the United Arab Emirates, Bahrain and Saudi Arabia. The addition of the Eurasia region to his remit will add responsibility for overseeing expansion in additional high-growth countries including India, Pakistan, Sri Lanka and Bangladesh.

 

“I am incredibly excited to be taking on this expanded leadership opportunity at such an important time in the history of Wyndham. We are on the precipice of becoming a standalone, pure-play hotel company and in the midst of a period of incredible growth for the Middle East, Eurasia and Africa region. Around the world the middle class is growing, which is enabling International travel on a scale not previously seen. As the global leader in midscale and economy hotel brands, Wyndham is synonymous with making travel possible for all,” commented Bauwens. 

 

Bauwens has more than three decades of experience in hotel operations, having previously held leadership roles with Abu Dhabi National Hotels (ADNH), Accor and InterContinental Hotels Group; he also holds a Bachelor’s Degree in Hotel Management from Vives Brugges (previously HTI Brugge) in Belgium. He had an early start into the hospitality industry, working at his family’s restaurant along the Belgian seaside as a child. 

 

Wyndham Hotel Group expanded its footprint in the Middle East, Eurasia and Africa (MEA) with a number of significant openings throughout 2017 and early 2018, bringing the total number of hotels across the region to 95. This consists of 42 hotels in Eurasia, 45 hotels in the Middle East and 8 hotels in Africa.

 

 

About Wyndham Hotel Group

 

 

Wyndham Hotel Group, the world’s largest hotel company based on number of hotels, is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). Driving the democratisation of travel, Wyndham Hotel Group is elevating the experience of the everyday traveller.  As both a leading hotel brand franchisor and hotel management services provider, the company’s global network consists of nearly 8,400 hotels and approximately 723,000 rooms in 83 countries under the following brands: The Trademark Collection® by Wyndham, Dolce Hotels and Resorts® by Wyndham, Wyndham  Grand®, Dazzler® by Wyndham, Esplendor® Boutique Hotels by Wyndham, Wyndham Hotels and Resorts®, Wyndham Garden®, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada® by Wyndham, Ramada Encore by Wyndham, Baymont® by Wyndham, Days Inn® by Wyndham, Super 8® by Wyndham, Howard Johnson® by Wyndham, AmericInn® by Wyndham, Travelodge® by Wyndham and Knights Inn®. The Wyndham Rewards® programme, named a best hotel rewards program for the past three years by U.S. News and World Report, offers more than 56 million enrolled members the opportunity to redeem points at more than 30,000 hotels, apartments and holiday homes globally. For more information, visit www.wyndhamhotels.com.

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