MICE Middle East Websites

TCEB unveiled a Digital MICE strategy and online marketing plan highlighting the ‘Biz Thailand’ mobile application

The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB unveiled a Digital MICE strategy and online marketing plan highlighting the Biz Thailandmobile application an information gateway for MICE travellers and the third edition of the Spice Up Your Business Agendacampaign, targeting China and CLMV

Mr. Nopparat Maythaveekulchai, TCEB President disclosed that, “This year TCEB continues to promote the readiness of Thailand’s MICE industry through a comprehensive Digital MICE marketing strategy, utilising online channels to support the bureau’s key marketing activities while aligning both traditional and digital activities in the same strategic direction, consistent with the government’s Digital Economy policy – driving growth for the MICE industry, while serving as an effective economic growth driver. ”  

TCEB’s four key online marketing initiatives in 2016 include the enhancement of the innovative Thai MICE website at www.businesseventsthailand.com by providing comprehensive information on MICE products and services, available in eight languages, and theBiz Thailandmobile application to seamlessly leverage the TCEB website user experience catering to target audiences across the globe; online marketing tools and digital sales kits  including a blog, digital brochure, photo and video content,  as well as infographics and digital sales kits.

TCEB’s online marketing promotions and PR campaigns to build awareness of Thailand\'s MICE industry and reinforce the country’s positive image as a premiere MICE destination, highlighting the five key MICE Cities and other high potential cities, will be implemented by integrating both traditional and digital activities, targeting international and domestic MICE travellers in parallel.

For the international market, TCEB will build on the success of the Spice Up Your Business Agenda campaign in its third edition, following strong results from last year’s campaign, which included more than 25,000 e-coupon downloads, and 35,000 Privilege Coupon Booklets distributed. 
For the domestic market, the promotion of MICE activities in local areas to help sustainably generate MICE revenue among communities – in accordance with the government’s people’s state policy – include the Digital MICE Award 2016, ‘Young VDO Contest’ and ‘MICE Trip Challenge’ campaigns. Lastly, the development of MICE marketing and industry knowledge hub will be achieved through the ‘MICE Moves’ digital magazine, targeting domestic MICE professionals, students, and members of the public.

Mrs. Sarita Chintakanond, Director, Information Technology Department, TCEB added that “The Biz Thailand mobile application, available in Thai and English, has been developed to provide easy access to Thai MICE industry for smartphone users, as today, users tend to connect to the internet via smartphones more than PCs or tablets. The mobile application pools together useful information on attractions, restaurants, hotels, flight details, MICE venues in Bangkok and other major cities. The location-specific feature will also help update special promotions and activities in the area in real-time, and users can easily share this information through their social networks. The Biz Thailand app is available for download now from the App Store and Google Play.”

Through the third edition of the Spice Up Your Business Agenda competition in 2016, TCEB will expand its collaboration with the Tourism Authority of Thailand, Thai Airways International PCL, the Ministry of Commerce\'s Department of International Trade Promotion, Thai Smile Airways Limited, and Visa International (Thailand). 
The competition aims to utilise online channels to attract wider target audiences of high quality MICE travellers with ‘Social Connectivity’, encompassing special privileges such as 10% hotel discounts, 50% car rental discounts, airport transfers, and 50% off golf course green fees, as well as Bt500 cash coupons. This is to provide MICE travellers from around the world unrivalled experiences, and to help stimulate spending and longer stays in the Kingdom. For more information, please visit www.SpiceupYourBusinessAgenda.com.

Additionally, the third edition of the Spice Up Your Business Agenda 2016 campaign also adds special benefits for MICE travellers from China, as the number one contributor to the Thai MICE sector in 2014-2015 in terms of number of visitors and revenue, representing around 20.16% of revenue from Asia. Privileges will also be offered to MICE travellers from Cambodia, Laos, Myanmar and Vietnam (or CLMV) who attend meetings and exhibitions in Thailand. The campaign will also extend to Thai MICE travellers, as well as VISA Commercial, and VISA SME Cardholders in Thailand.

“The promotion of Thailand’s MICE industry through online marketing initiatives in 2016 will help drive our visibility via online channels from international online users, generating more than 4,500,000 views, a 50 per cent increase from 2015 at 3,000,000 views, while local online users are expected to account for more than 1,400,000 views, a 133 per cent increase from 2015 at 600,000 views. Page views of the TCEB website specifically are expected to reach 253,000 views, a 15 per cent increase over 2015 at 220,000 views. We are confident that our Digital MICE strategy will be an integral part of helping to drive Thailand\'s MICE industry to meet this year\'s target of 1,060,000 MICE travellers, generating Bt92,000 million for the Thai economy,\" concluded Mr. Nopparat

Back to Home Page

Building on an already successful relationship, Ctrip.com International, Ltd. (Nasdaq: CTRP) is proud to announce a strategic global partnership agreement with Radisson Hotel Group. This collaboration brings together the largest o more
The Seoul Metropolitan Government recently announced a stream of new tourism projects in its mid-to-long-term development plan. more
Thailand enjoyed one of the biggest thrills in motor sports as over 100,000 screaming fans went on a thrilling ride with Marc Marquez of Honda as he narrowly beat arch-rival Andrea Dovizioso of Ducati in the last corner to win the more
After a record-breaking awards haul so far this year, Thailand has once again been recognised with yet another prestigious honour by Condé Nast Traveller\\\'s readers, who voted Chiang Mai among the Top 20 Small Cities in the Worl more
Motaz Othman.. M.I.C.E Middle East>> Maybe I visited Bangkok 20 times or more, most time at Sukhumvit street, always passing by The Westin Grande Sukhumvit, Bangkok in Soi 19, always say to myself that I need to experience staying more
Join us to win a two-night stay at Best Western Hotel Fino Tokyo Akihabara! more
One of the top four tourism exhibitions in the world, East Mediterranean International Tourism and Travel Exhibition – EMITT is set to bring together international tourism professionals and holiday consumers for the 23rd time in I more
International Buyers Dress Up as Master Chefs to Win Limited-Edition Bravo the Mascot Souvenirs more
Radisson Hotel Group™ is accelerating its expansion plans in China, one of the world’s largest and most dynamic travel markets, with key appointments, landmark hotel signings and new openings. more
The Seoul Metropolitan Government (SMG) and the World Tourism Organization (UNWTO) co-hosted the UNWTO Global Summit on Urban Tourism at The Shilla Seoul from September 16 to 19. The UNWTO Global Summit on Urban Tourism is an in more
ATF Vietnam 2019
EMITT Istanbul
Bangladesh General Insurance Company Ltd.
Motaz Othman Account at TripAdvisor
Movenpick Hotel Sukhumvit 15 Bangkok
Thailand Convention & Exhibition Bureau.
The Westin Grande Sukhumvit, BANGKOK
Chez Razzak Tours - Bangladesh
Maximus BD Tours & Travels DMC Bangladesh
Explore the hidden gems of Khon Kaen at PDMF 2018
Urban Beauty - Thailand
Chengdu International Tourism Expo 2018
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email