MICE Middle East Websites

Unique Venues Complete Unique Events

One of the ways to improve the quality of meetings is through a more casual, comfortable environment rather than a strict, formal setting. For attendees, a meeting held in an uncomfortable place in an inhibited atmosphere is perceived as a part of routine work. However, when it is held in an elegant, high-end venue where they have never been, a meeting can be an exciting and fun experience. Therefore, arranging a place where attendees can enjoy their meeting is one of the important duties for event organizers.


For this reason, a unique venue makes an event also unique. According to the MICE statistics survey data from the Korea Tourism Organization (KTO), there has been a growing emphasis on meeting venues and facilities as the MICE industry has grown worldwide. Accordingly, the number of meetings held in easily accessible places, with options for cultural and tourist events, rather than standard conference halls is increasing.


International conference organizers who plan to host a ‘unique’ meeting can benefit from grants of up to KRW 10 million from the Seoul Metropolitan Government by hosting their event at one of the41 Seoul Unique Venues (as of August 2016). The venues are categorized into six themes: riverside, traditional, modern, performance hall, experience, and museum/art centers. Each venue has a unique setting that can help improve the quality of the event. Moreover, these places are designed to provide tailored services, such as welcome receptions, according to the preferences of the organizers. A conference, convention, or meeting held at such unique venues will have an open, friendly environment that can provide relaxation and satisfaction for international attendees.

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