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Laguna Waterpark has teamed up with Rayna Tours and Voyage Tours as part of a strategic sales and marketing partnership

Laguna Waterpark, Dubai’s newest beachfront family destination, has signed a partnership agreement with tour companies specializing in two of the UAE’s most important regions for international visitors.


Laguna Waterpark has teamed up with Rayna Tours and Voyage Tours as part of a strategic sales and marketing partnership that will allow the landmark to further tap into the huge tourist markets that exists across the Indian subcontinent, as well as Russia and the states that make up the Russian Commonwealth (CIS).


Rayna Tours and Voyage Tours will work closely with Laguna Waterpark to raise awareness of the venue as one of Dubai’s newest, most popular and family-focused landmarks for visitors to the emirate.


According to the latest figures from DTCM, more than 550,000 tourists from the Indian subcontinent   visited Dubai last year. Annually, the region accounts for 17% of all tourists who visit the emirate.


In the same period, more than 120,000 tourists from Russia and the CIS traveled to Dubai in 2017 making up 10% of all visitors.


Andy Keeling, General Manager of Leisure & Entertainment assets at Meraas said: “We are extremely interested in developing business from international markets via esteemed operators such as Rayna and Voyage Tours. Laguna Waterpark and the La Mer destination as a whole is a huge draw for tourists given its stunning destination and ample amenities, therefore we would like to ensure that it is a “must-do” on all lists when visiting the wonderful city of Dubai”.


One of the biggest UAE-based destination management companies, Rayna Tours will use its extensive network of contacts within the travel industry to promote Laguna Water Park as part of its range of package holidays aimed at long-stay guests and as a must-visit destination for short-term visitors travelling to Dubai from the Indian subcontinent.


Deepak Hiranandani, Director of Sales & Marketing said: “We are very excited to partner with Meraas and promote this amazing new waterpark in the city which has something to offer for all age groups. The best thing about Laguna is its location at La Mer which is a unique destination in Dubai offering great choices for every visitor and they made sure that it still remains pocket friendly. We look forward to promoting Laguna in key markets across Asia, Indian subcontinent and GCC who travel mostly in families and give them all-inclusive holiday experiences to Laguna. Meraas has been constantly creating world class destinations in Dubai and we are very delighted to be a partner in promoting this destination and drive more visitors together.”  


A leading travel company, Voyage Tours has been catering to large group tours, business trips and individual visitors flying into Dubai from Russia and the CIS for the last two decades.


The company provides specialized itineraries and packages to allow visitors to get the most of out of their stay in the emirate, including city tours that take in the major sites and landmarks, and safaris into the heart of Dubai’s famous desert.


Arianna Jefremenko, General Manager, Voyage Tours, said: “As part of its promise to establish the UAE as one of the top tourism destinations in the world, Voyage Tours is proud to have signed an exclusive partnership with Laguna Water Park to promote the destination in Russia and all CIS countries.


“Voyage Tours has made a noticeable contribution to the promotion of Dubai and has been actively working to further increase awareness of Dubai and its various touristic attractions across the Russian and CIS market.”


Opened in May 2018 at the beachfront hotspot La Mer in Jumeirah 1, Laguna Water Park features five main rides as well as a picturesque pool lounge overlooking the Arabian Gulf.


The fun-packed attraction is home to the only WaveOz 180 FloRider in the GCC, and one of only three in the world; the region’s first Manta family raft ride; and a children’s play zone with Splash Pad and AquaPlay Rainfortress.


For more information visit www.lagunawaterpark.com

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