MICE Middle East Websites

Ooredoo’s Leo Messi and Ramadan Social Media Campaigns Engage with Tens of Millions of People

Ooredoo Group is leading global innovation in using social media to foster community, on the back of the incredibly popular Leo Messi “Enjoy the Internet” and #RamadanMoments campaigns, which combined engaged with tens of millions of people this summer.

 

As one of the world’s top football stars, and an Ooredoo global brand ambassador, Leo Messi featured in the “Enjoy the Internet” campaign across Ooredoo’s markets in the Middle East, North Africa, and Southeast Asia. Leo Messi joined with local celebrities and social media influencers to highlight the joys of the digital world. The campaign saw 22 million social media engagements, and 31 million video views across Facebook, Instagram, and YouTube.

 

During the Holy Month, Ooredoo’s #RamadanMoments campaign celebrated unity, social development, and the joys of community service. About 23 million people interacted with the messages shared across Ooredoo’s social media channels, and 21 million watched videos on YouTube.

 

Sheikh Saud Bin Nasser Al Thani, Group Chief Executive Officer, Ooredoo, said: “As digital channels and social media sweep the globe, Ooredoo Group digitally engaging with tens of millions of people shows that social media is not replacing human interaction, but rather helping to bring people together. For communications companies to run successful digital campaigns, they need to tailor their message, localise content to markets, and support worthy causes.”

 

As part of the #RamadanMoments campaign, Ooredoo localised the videos and initiatives to Qatar, Oman, Kuwait, Tunisia, and Algeria. In a recent Ooredoo-backed survey of 1,400 people across the Arabian Gulf and North Africa, 60 percent of respondents say they share Ramadan greetings with friends and family through social media.

 

Sheikh Saud added: “Our ‘Enjoy the Internet’ and #RamadanMoments campaigns are light-hearted and fun ways to highlight the joys of the digital world. Communications companies need to consider themselves members of their own communities, and have a special role to play in fostering dialogue, building bridges across cultures, and giving back to their communities and people in need.”

 

In the Arabian Gulf, Ooredoo Qatar conducted hospital visits and Iftars, and Ooredoo Oman’s 14th annual Goodwill Journey provided supplies, goods, and equipment to communities impacted by Cyclone Mekunu. Ooredoo Kuwait led its Holy Month activities with the 4th annual Ooredoo Volunteer Program that included Iftar meal donations to underserved communities.

 

Across North Africa, Ooredoo Tunisia’s “Ooredoo El Khir” campaign saw the company collect donations for daily Iftar meals and children’s clothes. Ooredoo Algeria partnered with the Algerian Red Crescent to offer Iftar meals and special Islamic content to its customers.

 

Separately during the Holy Month, Indosat Ooredoo in Indonesia provided donations to Islamic orphanages and boarding schools. Ooredoo Maldives also launched a video to encourage people to reconnect with community traditions and heritage.

Back to Home Page

Emirates Palace celebrates idyllic holidays in the capital with a unique Eid Al Adha experience in the iconic address. Indulge in luxurious wonders with a grand staycation where Arabian traditions meet opulent living.more
Young families from all across the world are landing in Oman at record rate with the dream of making the Jewel of Arabia their forever home. As a result, the Sultanate’s young population is becoming increasingly urbanised - more
Philip Papadopoulos the Country General Manager at Marriott Hotels of Jordan is pleased to announce the promotion of Muhannad Hameed as General Manager as of the 8th of August 2018.more
In line with its commitment to enhancing Oman’s tourism landscape, Ministry of Tourism in Oman announces Eid Al-Adha events in all governorates of the Sultanate and launches special tourist offers and packagesmore
Following up on Swiss-Belhotel International’s global initiative to enhance the sustainability of its operations and reduce plastic consumption, the group has announced plans to eliminate the use of disposable plastic straws from more
Gulf Court Hotel Business Bay is the first part of GHG’s regional expansion plan, which includes Saudi Arabia and other GCC countries The 4-star property has 270 rooms and is located of the waterfront of the Dubai Water Canalmore
The St. Regis Abu Dhabi presents a fun-filled and relaxing Eid al-Adha family staycation this yearmore
Successful initiative, now in its fourth year, calls on guests to donate at least one kilo of food, clothing and educational supplies to disadvantaged communities around the worldmore
Mazen Abu Sakha General Manager Crowne Plaza Jordan Dead Sea & Responsible for Holiday inn Dead Sea has announced the appointment of Amer Khoury as the Cluster Director of Sales & Marketing of InterContinental Hotels Group’s Dead more
On Thursday the 5th of July, Dead Sea Marriott Resort & Spa celebrated the first guest using the Mobile Key. The hotel is the first in Jordan to provide their loyal guests with such a cutting edge service.more
Explore the hidden gems of Khon Kaen at PDMF 2018
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Urban Beauty - Thailand
The 7th UNWTO Global Summit on Urban Tourism: Seoul, Republic of Korea.
First Asian MICE Cruise Conference Launches At IT&CMA 2018
GulfTalent
Honeymoon Middle East
CEMS Beijing International Travel Mart 2018
Chengdu International Tourism Expo 2018
Huvafen Fushi, Maldives, For Honeymooners..
Zaatarah & Co. Travel Agency - Jordan.
Honeymoon In Spain By Spain Top.
Casa de Campo, For Honeymooners..
Hard Rock Hotel & Casino Punta Cana, For Honeymooners..
Travel Armenia - For Honeymooners.
Meydan Hotels and Hospitality, Dubai - For Honeymooners.
Travel Connection Maldives For Honeymooners.
Dominican Republic Tourism For Honeymooners.
Hilton Munich Park, Hilton Munich City and Hilton Nuremberg, Sellers at The Honeymoon Workshop and Dinner 21st April, Dubai - UAE
Gili Lankanfushi, Maldives, For Honeymooners.

Copyright Travel and Tourism Guide - Middle East 2011

P.O.Box 841113 Amman 11180 Jordan, 37 Samir Rifai Street 3rd Floor, Amman - Jordan

Mobile: +962 785557778 fax: +962 6 5713689

Email: motaz.othman@micemiddleeast.com  Website: www.ttgmiddleeast.com

Motaz Othman Email