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Sofitel The Palm has announced the appointment of a new F&B Director, Lars Heemann, for the award-winning 5* property.

Sofitel The Palm has announced the appointment of a new F&B Director, Lars Heemann, for the award-winning 5* property.


With over 24 years’ experience in the hotel industry, Lars has worked with prestigious hotel brands across the globe and brings his extensive knowledge of the hospitality and F&B industry to his new role as F&B Director at Sofitel The Palm.


Raised in Hamburg, Germany, Lars started his career at Marriott Hotel, Hamburg as a Casual Waiter. Following five years with the hotel, he moved to London where he worked for both Morriott Hotel Marbel Arch and Marriott Hotel Grosvenor Square.


In 2002, Lars ventured to the US where he took the position of Event Sevice Manager at JW Marriott Desert Ridge, Resort & Spa, Phoenix until 2004. Lars’ next role brought him back to Germany, where he reprised the role of Catering & Conference Services Manager at The Ritz-Carlton, Wolfsburg. In this role, Lars was responsible for leading and managing all activity in the hotel and ensuring it was executed to the highest standard.


In 2008, Lars joined Hotels Astoria & Angleterre, St Petersburg as the Director of Group & Event Sales, before being promoted to Director of Food & Beverage in 2011. Continuing his journey in Russia, Lars took a job in Moscow at Hotel Metropol as Director of Food & Beverage. Here he increased the hotels profit and revenues by 14.1%, and managed the hotel conversion from state to privately owned. 

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