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30 Days of Happy Moments Together’ at Majid Al Futtaim’s malls in Dubai

As part of Majid Al Futtaim’s SMILE campaign, Mall of the Emirates, City Centre Deira and City Centre Mirdif are spreading the national feeling of happiness and bringing families together. ’30 days of Happy Moments’ is a completely new experience introduced by Majid Al Futtaim’s lifestyle destinations in Dubai that compliments the company’s regional marketing campaign designed to inspire people to spend more quality time with their loved ones. Independent research commissioned by Majid Al Futtaim that sparked the ‘Create Great Moments Together’ campaign, revealed that the vast majority of people in the region are happiest when spending quality time with friends and family.


Mr. Smile is roaming around each mall selecting one lucky mall visitor who will receive a surprise gift that can be shared with a friend, family or loved one, such as shopping and dining experiences, an Xbox, a 49 inch Samsung TV, Samsung mobile S8 and VOX Gold movie tickets for the whole family.


Adding to the fun, Mall of the Emirates and City Centres Deira and Mirdif have brought back the giant award-winning game Monopoly with a smile edition. Until May 22, shoppers will have the opportunity to play the much-loved board game designed exclusively for Majid Al Futtaim. This year the game features new elements that are inspired by the SMILE campaign such as the ‘Smile Cam’ square that projects the players face onto a big screen and the ‘Make a Smile’ square asks participants to spread happiness and make others smile. Mr. Monopoly is back but with a few tricks and surprises up his sleeve! Shoppers can play Monopoly at Mall of the Emirates, City Centre Deira and City Centre Mirdif on weekdays from 12pm – 10pm and on weekends from 12pm – 11:30pm.


Additionally, until May 22, SMILE will reward shoppers with Mall Gift Cards and prizes when spending in any of the stores in City Centre Deira. Participants are invited to redeem the Gift Cards at the malls ‘Smile Booth’ where they will have the chance to win gift cards and instant prizes corresponding to the voucher amount. Shoppers who spend AED 750 – AED 1,500 will receive AED200, and upon spending AED1,501 or above they will receive AED300.

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